A logo is a great starting point—but it’s not a brand.
We often meet clients who have a strong logo but aren’t sure how to turn it into a complete brand identity.
We often meet clients who have a strong logo but aren’t sure how to turn it into a complete brand identity.
That’s where we thrive: transforming that single mark into a living, breathing brand with
a cohesive design system and powerful visual language.
Take Hoop Medical Balloons, for example. Specialists in advanced medical balloon technology, they came to us with only a logo.
As we immersed ourselves in their world, we discovered that the unique balloon forms
at the core of their products could also become the foundation of their visual identity. These shapes inspired a dynamic design system—reflecting both the precision of their work and the innovative spirit of their business.
The result?
a cohesive design system and powerful visual language.
Take Hoop Medical Balloons, for example. Specialists in advanced medical balloon technology, they came to us with only a logo.
As we immersed ourselves in their world, we discovered that the unique balloon forms
at the core of their products could also become the foundation of their visual identity. These shapes inspired a dynamic design system—reflecting both the precision of their work and the innovative spirit of their business.
The result?
A complete brand toolkit that allows Hoop Medical Balloons to express their identity with confidence across every channel.
