When the team behind Le Pickle approached us, they had one thing locked in:
their passion for smash burgers. They knew exactly the kind of burger they wanted
to serve — bold, flavour-packed, and unforgettable.
What they needed was a brand to match.
From the ground up, we helped build Le Pickle’s identity — starting with name generation,
customer profiling, and crafting a strong brand DNA. From there, we developed a visual identity as unapologetically bold as their burgers.
Le Pickle isn’t just a burger joint — it’s a technicolour taste riot. Born from the idea that burgers
are the great unifier, the brand embraces maximalism with a smile and a side of sass.
It’s a full-blown celebration of colour, culture, and culinary chaos — designed to deliver
a dopamine hit with every glance.
Le Pickle needed an identity that was anything but minimal — something distinctly African,
wildly expressive, and a little unhinged (in the best possible way).
This is not a brand that blends in.
It’s a brand that disrupts, delights, and sparks joy.
